One-Page Website Template for Coaches and Consultants

If you're a coach or consultant, you've probably been told you need a website. And then you start thinking about all the pages you need,Home, About, Services, Blog, Contact, Testimonials,and suddenly it feels like a massive project you don't have time for.

Here's what most coaches don't realize: you don't need a multi-page website. A single, well-structured page is often more effective. It's easier for potential clients to navigate, faster to build, and honestly, it usually converts better because there's less confusion about what to do next.

Let me walk you through exactly what to put on a one-page coaching website that actually gets you clients.

Why One Page Works for Coaches

Multi-page websites made sense when websites were digital brochures. But for coaches and consultants, your website has one job: convince the right people to book a call or reach out.

A one-page site does this better because:

No navigation confusion - Visitors don't click around wondering where to find information. It's all right there.

Clear flow - You control the order they see information. Start with the hook, build trust, show credibility, present the offer, make the ask.

Faster to build - One page means less content to write, fewer design decisions, and you can get it done in a day instead of weeks.

Easier to maintain - Updating one page is simpler than managing five different pages.

Better on mobile - Most people will visit on their phones. One scrolling page works better than clicking through multiple pages on mobile.

Forces focus - You can't hide mediocre content across multiple pages. One page forces you to be clear and concise.

The Essential Sections (In Order)

Here's the structure that works. These sections, in this order, will guide potential clients from "Who's this?" to "I want to work with them."

Section 1: Hero (Who You Help and How)

This goes at the very top. Visitors should immediately know:

Who you help
What result you deliver
That they're in the right place

Bad example: "Welcome to My Coaching Practice"

Good examples:

"I help burned-out executives rediscover work-life balance"
"Career coaching for women returning to work after raising kids"
"Business consulting for consultants earning $100-300K who want to scale past $500K"

Be specific. The more specific you are about who you help, the more the right people will think "This is for me."

Include:

A clear headline
One or two supporting sentences
A call-to-action button ("Book a free call" or "Let's talk")
Optionally, a professional photo of you

Section 2: The Problem

This section shows you understand their pain. Describe the struggle they're facing right now.

Example for a career coach: "You know you're capable of more, but you feel stuck in a job that drains you. You've updated your resume three times, but you're not even sure what you're looking for. Meanwhile, you're watching years pass, feeling like you're wasting your potential."

This isn't about you yet. It's about them seeing their problem reflected back, so they know you get it.

Include:

2-3 paragraphs describing their current struggle
Specific, relatable pain points
Emotional and practical problems they face

Section 3: About You

Now that they know you understand their problem, tell them why you're qualified to help.

This isn't your life story. It's specifically what makes you credible for solving their problem:

Your relevant experience
Results you've achieved for others
Why you do this work
Your approach or philosophy

Example: "I'm Sarah, and I spent 15 years climbing the corporate ladder before burning out completely. After rebuilding my career on my own terms, I now help other executives find the balance they're missing. I've coached over 100 clients through major career transitions, and I believe work should energize you, not drain you."

Include:

Who you are and your relevant background
Why you do this work
Your philosophy or approach
A professional photo if you didn't include one in the hero section

Section 4: How You Help (Your Services)

Describe what working with you looks like. Be specific about:

What you offer (1-on-1 coaching, group programs, workshop, consulting packages)
What's included
What kind of results clients can expect

You don't need to list pricing yet (most coaches prefer to discuss that on a call), but you can if you want to pre-qualify prospects.

Example: "I offer 3-month one-on-one coaching programs where we meet weekly to work on your career strategy, confidence, and actionable next steps. We'll clarify what you actually want, update your approach to job searching, and prepare you to land a role that fits your life."

Include:

What you offer
How it works (format, duration, frequency)
What's included
What results they can expect

Section 5: Testimonials

Social proof is crucial. People want to know others have succeeded working with you.

Include:

3-5 specific testimonials
Real names and photos if possible (with permission)
Specific results: "Sarah helped me land a $30K raise" beats "Sarah is great!"

If you're just starting and don't have testimonials yet, you can use:

Results you've achieved in a previous role
Feedback from beta clients or friends you've helped
Your own success story
Or skip this section until you have testimonials,it's not mandatory when starting

Section 6: Call-to-Action

This is the most important part. You've built trust, shown credibility, explained your offer. Now tell them exactly what to do next.

Make it easy and low-pressure:

"Book a free 30-minute call to see if we're a fit"
"Schedule a consultation"
"Let's talk about your goals"

Include:

A clear headline: "Ready to get started?" or "Let's talk"
A button that links to your calendar (Calendly, Acuity, etc.) or contact form
What happens next: "We'll spend 30 minutes discussing your goals and whether coaching is right for you. No pressure, just conversation."

Section 7: FAQ (Optional but Useful)

Answer common questions:

How much does it cost?
How long do programs last?
Do you work in-person or virtually?
What's your cancellation policy?
How do I know if coaching is right for me?

Keep answers brief and honest.

Section 8: Final Call-to-Action

End with one more invitation to reach out. Some people need to read everything before they're ready to take action.

Make this simple:

Button to book a call
Or your email address with a note: "Questions? Email me at sarah@example.com"

Building Your One-Page Site

Here's how to actually create this:

Step 1: Choose Your Platform

Wix or Squarespace - Both have coaching/consulting templates. User-friendly, look professional. About $16-30/month.

Carrd - Perfect for one-page sites. Very affordable ($19/year). Less robust but sufficient for a simple site.

Leadpages or Unbounce - Designed for conversion. More expensive but have powerful features.

WordPress with a theme - More flexible but requires more tech comfort.

For most coaches, Squarespace or Wix is the sweet spot,professional-looking without being complicated.

Step 2: Pick a Template

Look for templates labeled:

Coaching
Consulting
Services
Professional

Choose something clean and simple. You want your content to shine, not be buried under design effects.

Look for templates with:

Clear sections
Good use of white space
Easy-to-read fonts
Professional look without being flashy

Step 3: Write Your Content First

Before you start designing, write everything in a document:

Your hero headline
The problem section
Your about section
How you help
Your CTA
FAQs

Get the words right first. Editing text in a document is easier than editing directly in a website builder.

Step 4: Fill in Your Template

Now copy your content into the template sections:

Hero at the top
Problem section
About you
Services
Testimonials (if you have them)
CTA
FAQ
Final CTA

Replace template text section by section. Don't get distracted by design tweaks yet,just get the content in.

Step 5: Add Your Booking System

This is critical. You need an easy way for people to book calls with you.

Options:

Calendly - Free for basic features, integrates everywhere
Acuity Scheduling - More professional features
Cal.com - Free, open-source alternative

Set up your calendar tool, then add a button on your website that links to it. Make sure it's obviously clickable.

Step 6: Design Tweaks

Now make it look polished:

Photos - Use a professional (but approachable) photo of yourself. People hire coaches they feel they can connect with.

Colors - Pick 2-3 colors that feel professional but match your brand. Blues and teals often work well for coaching (trustworthy), but use what feels like you.

Fonts - Keep it simple. One font for headlines, one for body text. Readability matters more than style.

White space - Don't cram everything together. Give sections room to breathe.

Step 7: Test Everything

Before launching:

Click your booking link to make sure it works
Check that your email is clickable
View it on your phone
Read through for typos
Have someone else review it
Make sure it loads quickly

What NOT to Include

Coaches often think they need things they actually don't:

A blog - Unless you genuinely want to write regularly, skip this. An abandoned blog looks worse than no blog.

Tons of pages - You don't need separate pages for every service. Keep it on one page.

Your entire life story - Share what's relevant to helping clients. They don't need your childhood biography.

Jargon - Speak plainly. "I help you identify your core values and leverage them to optimize your career trajectory" is less clear than "I help you figure out what you want and go get it."

Complicated pricing tables - If you offer multiple packages, keep it simple or just say "packages starting at $X" and discuss details on a call.

Getting Your First Clients

Once your site is live:

Share it everywhere:

LinkedIn posts and profile
Email signature
Business cards
Networking conversations
Social media bios

Content marketing:

Write LinkedIn posts about your expertise
Create helpful content that drives people to your site
Comment thoughtfully in relevant groups and communities

Direct outreach:

Email people in your network who might need coaching
Offer free strategy sessions to get testimonials
Ask satisfied clients for referrals

Your website doesn't get you clients by itself. It's the professional home base that converts interest into booked calls. You still need to drive traffic to it.

Pricing Your Services

This is usually the hardest part. A few approaches:

Don't list pricing - Many coaches prefer to discuss pricing on discovery calls after understanding the client's needs.

Starting prices - "Packages starting at $2,000" gives a ballpark without committing.

Full transparency - List your exact prices. This pre-qualifies prospects but might scare some away before they understand the value.

There's no right answer. Choose what feels comfortable for your practice.

As You Grow

Start with this simple one-page site. As you get clients and grow, you can add:

A blog or resources page
Case studies or success stories
More detailed service descriptions
A team page if you expand
A courses or group program page

But don't wait until you have all that to launch. Start simple. Get clients. Expand later.

The Investment

Creating a one-page coaching website:

Basic option:

Website builder: $16-30/month
Domain: $10-15/year
Booking system: Free (Calendly basic)
Total: About $200-400/year

Professional option:

Premium website builder: $30-40/month
Domain: $10-15/year
Professional booking system: $10-15/month
Total: About $500-700/year

This is a business expense. If it helps you land even one client, it pays for itself many times over.

Your Website's Real Job

Remember: your website doesn't need to be perfect. It needs to clearly communicate who you help, how you help them, and make it easy for the right people to book a call with you.

That's it. Everything else is extra.

You don't need fancy animations or a blog with 50 posts or a complex multi-page structure. You need one clear page that builds trust and invites action.

Get the structure right (hero, problem, about, services, testimonials, CTA), write clear copy, make booking easy, and publish it. You can always refine it later based on what you learn from real prospects.

Your one-page site can be live this week. Pick a platform, follow the structure I outlined, write your content, and publish. Then start sharing it and booking those calls.

Simple beats complicated. Clear beats clever. One strong page beats five mediocre ones.

Build yours today.

More Resources for Your Business

Testing your service idea first? Learn to create a landing page to validate your idea
General business site: See our simple website guide for small businesses
Just need basics? Try our online business card page guide
Complete beginner? Start with making a website in 10 minutes